What is web site translation and localization?

Unlike the simple translation of the text of a site into the target language, localization is a way of integrating the whole of the site cohesively into the language and culture of the target group.

The World Wide Web is by its very nature a global entity. Globalization means you need to attune your Internet presence to the end users' needs.

We offer a unique multilingual turnkey solution to the challenge this represents.

Text and Graphics Localization
We provide this service through linguists and regional experts who are aware of any distinctive attributes and linguistic idiosyncrasies of the target culture. Our experience over many years in the localization business means that we are fully attuned to the 'marketing speak' appropriate to the target culture. Simply translating English text will not work, and experience has shown that some images, which are wholly innocuous in an Anglo-American context, might be offensive or embarrassing-or even meaningless-in the target culture.

Audio-Visual Localization

As the multimedia elements of the web become increasingly viable for commercial sites, we can provide all the necessary expertise for this service. Given our understanding of what is acceptable and comprehensible within the target culture, we are thus able to design and/or localize moving visual and sound elements including lip synch.